The Great Books of Western Civilization [sic], fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion?
Thursday, August 28, 2008
Via Apocaloopsis, the publisher's notice of A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books, by Alex Beam
Posted by Terrence Berres at 12:00 PM