"one main factor in math’s new 'utility' is the way the program presents itself as a major, at least at most universities. Traditionally, math departments have sought students interested in mainly teaching or research. But in the last 15 years, they began stressing the many other interesting and, yes, lucrative things you can do with a math degree -- like working for Google, securities firms, banks, national security, etc. And as dean of liberal arts and sciences, I think the same 'marketing' should be done for all liberal arts and science majors."
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