Effective Altruism: Where Charity and Rationality Meet

The Upshot featured this Economic View by Tyler Cowen at The New York Times,

"From the standpoint of effective altruism, the problem behind a lot of charitable giving is that individuals often make donations without doing much analysis. They simply think the best of charities that interest them and accept at face value that these charities are doing a terrific job. Accountability is never considered."